We translated decades of analog tone and technical complexity into a modern commerce experience built for clarity, confidence, and conversion.
Shopify migration · UX/UI redesign · Systems architecture
THE SALT + LIGHT
BACKGROUND
Mojotone is a legacy guitar brand known for handcrafted amplifiers, cabinets, pickups, and components shaped by decades of analog expertise.
As the business grew, so did the technical weight of the platform supporting it. The challenge wasn’t simply a visual refresh — it was translating years of tonal history, product nuance, and operational complexity into a modern Shopify experience without losing trust, SEO equity, or the brand’s distinct character.
APPROACH
The foundation (Salt)
We approached the migration with a systems-first mindset, prioritizing data integrity, SEO continuity, and scalable product architecture. Every decision was made to reduce technical debt, simplify future management, and create a stable foundation for long-term growth — without disruption to the business.
The experience (Light)
Alongside the technical work, we refined the customer experience to feel confident, intentional, and unmistakably Mojotone. The redesign translated decades of analog tone into a modern commerce interface — clear navigation, improved hierarchy, and a visual language that feels elevated without losing warmth or authenticity.
Subheading 3
A CLEARER WAY TO MOVE FORWARD
Migrating platforms or refining your brand can feel overwhelming.
Our clients come to SALTLIGHT looking for calm, clarity, and a partner who truly understands the process — technically and creatively.
A CLEARER WAY TO MOVE FORWARD
Migrating platforms or refining your brand can feel overwhelming.
Our clients come to SALTLIGHT looking for calm, clarity, and a partner who truly understands the process — technically and creatively.
